Weather Apps Are Hurting You

Brian IveyUS

Weather apps are the most common app on phones. We all need to know what the forecast is.  Deciding whether to dress in layers or bring an umbrella is something we need to know. Weather apps are decent enough for the general public.  Is making a $$$ THOUSAND $$$ dollar business decision the same as deciding what to wear?  Have you been burned before by trusting … Read More

Time To Purchase A Weather Service

Brian IveyUS, Weather News

The weather has cooled way down after a hot summer and start to autumn. Breezy conditions, sweaters, and preparation for snow season are in the air. Snow contractors always need to worry about salt orders, equipment purchases and hiring months before the flakes start flying. Important steps to improve snow and ice companies should be done before the heavy snow … Read More

Lake Effect Snow 101

Brian IveyMichigan, Midwest, Ohio, US

As arctic air masses begin to visit the Midwest more often over the coming winter months, the chance for lake-effect snow increases for residents along the Great Lakes.  Lake-effect snow can turn a bright and sunny day into a near white-out conditions in an instant, dumping snow on the order of feet.  But how does lake-effect snow form, and why … Read More